Our market reports provide analyses of the most important markets for the furniture and furnishing industry.
All reports describe the current situation concerning market volume, manufacturers, trade, and products, as well as the future development and a judgemental outlook.
There are several steps to be taken before finishing a report:
- Desk Research
Statistics, expert literature, manufacturers’ sales records and trade brochures are analysed. - Field Research (1st step)
High-ranking experts from trade and industry associations, trade press, and advertising agencies and consultants are interviewed personally or by telephone. - Field Research (2nd step)
About 250 retail outlets of all relevant market segments are visited personally every year. - Field Research (3rd step)
Chief executive officers, purchasing and sales managers of selected trade offices and chain stores are interviewed personally or by telephone. - Field Research (4th step)
A variety of trade fairs relevant to the topic of the report are visited at home and abroad, in combination with a continuous market observation. - Analysis
A computer-based analysis of all collected data is conducted.
Market Reports.
